Lately, I have been struggling with shifting my professional aspirations from social media and digital marketing to English as a second language education. I have been aggressively sending resumes to ESL schools, and was mostly called in to discuss my talent in the marketing sphere. Consequently, I have developed the idea of a curriculum for students that would also optimize and enhance an ESL school’s online presence. The core idea is that students, while learning about social media and the social power of the Internet, would also have the opportunity to spread their affiliation to the school and boost online content for the school.
Here is a sample of lessons from the Digitally Yours module:
- About pages, profiles, and bios best practices (About.me, and company website)
- Social Media part 1– Facebook, Twitter, and LinkedIn
- Social Media part 2– Pinterest, Quora, and more
- Blogging 101– Your website (Tumblr, WordPress, and intro to SEO)
- Email 101– (Efficiency: Less is more, and signature)
- Digital newsletter project
This module implies extensive vocabulary and writing practices. It will also be an outlet for students to interact with the American culture in a way that is becoming traditional. Social media literacy will also boost targeted reading and writing on the students’ part. Simultaneously, the school will benefit from raw content from the students who show their affiliation to the school.
ESL schools have an amazing marketing model because of a clientele that is so present in the company, students are in class all day and give countless feedback and testimony. I believe that this model is a win (student learn real life skills) win (the school receives organic Internet exposure) win (I get to teach ESL, share my expertise, and help others).
What are you thoughts about this idea? Win? Loss?